As a mom of 5 I know firsthand that for most kids, summer means no school and no homework, for some, that also means no reading, which can lead to a learning loss that puts kids at a significant disadvantage when they head back to school in the fall. That’s why this summer, Kellogg’s is committed to preventing that “summer slide” by working to get more books to more kids via the Kellogg’s Feeding Reading program, which is something I’m passionate about sharing.
Kellogg’s Feeding Reading
An annual promotion, Feeding Reading fuels bodies and minds preparing students for a successful upcoming school year. Participation in Feeding Reading is easy as A-B-C and families can get a credit for a free children’s book, including Penguin Random House bestsellers, including the Llama, Llama and Magic Tree House series, when they purchase participating products.
Last year alone, more than 400,000 books were distributed to kids and families across the country.
“Reading builds hearts, minds and memories,” said Zion Doran, Sr. Director of Promotions at Kellogg Company. “Kellogg’s is proud to work with Penguin Random House and get more books into more kids’ hands. More opportunities to read during childhood can lead to more opportunities throughout life.”
Between now and September 30, 2019, families who buy any Kellogg’s, Keebler®, Pringles® or Cheez-It® participating products can earn a book with 125 titles to choose from across all reading levels. Books also can be donated to a school or library.
Program participation is simple:
- Purchase your favorite participating Kellogg’s®, Keebler®, Pringles® or Cheez-It® product by September 30, 2019.
- Take a picture of your receipt and upload it at www.FeedingReading.com (receipts must be submitted within 30 days of purchase, no later than October 30, 2019).
- Receive a credit to redeem for a book of your choice to keep or donate (credits must be redeemed by December 1, 2019; limit 10 books per Kellogg’s Family Rewards account).
Last week to kick-off this year’s initiative, Vanessa Williams, an advocate for childhood literacy, joined forces with New York Times bestselling author, Mary Pope Osborne. In New York City, the two read with New York P.S. 130, while discussing the importance of reading in the classroom and beyond.
Vanessa Williams enjoyed a snack-time story hour, reading one of her favorite books, The Poky Little Puppy.
New York Times bestselling author Mary Pope Osborne also participated in the snack-time story hour. She read from the latest book in her Magic Tree House series, To the Future, Ben Franklin! Osborne, a longtime champion of child literacy, has made it her mission to help children discover the magic of reading and is excited to continue this endeavor by having four of her Magic Tree House titles included in the Feeding Reading program. Titles include Dinosaurs Before Dark, The Knight at Dawn, Mummies in the Morning, and Pirates Past Noon. Mary Pope Osborne’s award-winning Magic Tree House series is an international phenomenon that has sold over 143 million books worldwide since its debut in 1992, and has been translated into 34 languages in more than 100 countries.
Please visit www.FeedingReading.com to learn more about the program and see a full list of participating products.