How to Find Your Niche

It’s the first piece of advice anyone will give who blogs – find your niche. It’s not always the easiest thing to do, but it’s essential for you to hone in on what it is you want to blog about… what you want to create… what you want to be known for as you start your blog. And to be honest with you – finding your niche applies to ANY social media platform. What is it you want to share? What kind of content? I’m excited to share with you How to Find Your Niche in this post because it’s advice that wasn’t given to me when I started, but it’s something I always share to people just starting out of the gate.

How to Find Your Niche

How to Find Your Niche

So what exactly is a niche?

Niche: Denoting or relating to products, services, or interests that appeal to a small, specialized section of the population.

It’s important for you to have a direction for your content. When you can zero in on your niche for social media, it’s something that is a golden key. You want to be able to have a straight direction as to what it is you’re talking about. You want people to define you by that topic. You want people to know you about that topic. You want to have people think of you when they think of that topic. That’s really what it’s like to zone in and hone in on a niche.

When I started 12 years ago (mama mia!) I decided to concentrate on the topic of MOTHERHOOD. I was a new mom. I was a young mom. A ton of other moms that I knew at this time were just hopping into social media, so for me… zeroing in on the topic of motherhood was easy because it was what I knew and what I was fully immersed in. I had 2 little boys and I was pregnant with my 3rd… my life revolved solely around motherhood and finding other moms online to share with every single day. So for me? The topic was easy.

What ended up happening years later was that that very niche of motherhood started to get drilled down even more and more. So you weren’t just a mom blogger – you were a mom fitness blogger or a mom fashion blogger or a mom foodie or a mom crafter. Suddenly that small niche of being a mom blogger started to get even more specialized. Now – this is me being honest here – I never, ever wanted to hone in on one specific topic. Motherhood is everything to me and sharing everything is what I love about blogging. I want to share fashion, I want to share travel, I want to share fitness and food and everything else! I love the full spectrum of being a mom and sharing ALL about that topic. I didn’t want to limit myself.

And so, I didn’t.

If you’re starting today – fresh out of the gate – or a couple of months or years in, the more streamlined yu can be, the better. MOTHERHOOD is still an incredible niche to be within, but you need to make sure you have your story and your voice attached to it. Every single mother has her own story and that’s the beauty of blogging – we ALL come to the table with a voice and a version and a unique voice. I might not connect with a mom of 2 because I have 5 kids. But I might connect with a mom of 4 or 5 or 6! I might connect better with moms who have more sons than daughters because that’s me. WE ALL HAVE A STORY and that’s what needs to be honed in on once you’ve identified that niche.

OK – so back to basics. How to find your niche! It’s something I love helping people do because it’s something that can be difficult to really hone in on. I have 5 questions I have you to ask yourself when you’re looking on how to find your niche. I just helped a friend last week with these questions and she said it really helped her think about where she should go and (most important) where she wants to go.

5 Questions to ask yourself when answering the question – How to Find Your Niche:

Question #1: What’s your PASSION

I know… I know… it’s something that we’re all told to think about and answer. But it’s TRUE! What IS your passion? Is it food? Is it technology? Is it fitness? You need to love this topic, so make sure it’s something that you’re passionate about to the core.

Question #2: What are you an authority on?

What is it do you know that you KNOW you CAN talk about? Here’s an example. I can speak as an authority about being a mom of many kids because I am a mom of many kids. If you want to talk about recipes and foods – do you create them? Are you good at it? If you want to go into crafting/DIY – are you good at creating projects? Really make sure whatever it is that you want to talk about is something that you are actually good at and know well.

Question #3: Could you create content around this particular niche/topis regularly?

Is the topic you want to hone in on a topic that you can easily write about, do videos about or podcast? Can you create content about this topic on the different social media channels? Is it that kind of topic? Does it live off the page?

Question #4: How are you going to make it happen?

Draft out topic starters for your niche for 30 days. Sit down and actually draft out ideas for 30 days. You don’t need to actually do these, but I want you to see that you CAN indeed come up with content for your niche for the next 30 days. I want you to see that you can do it! I also want you to see if its easy for you to do. This will help you dramatically.

Question #5: Ask people in your life what they think?

This is a step that I love because this is a great litmus test – what do people in your life think about what you’re trying to do. Ask them and see what they say, you’ll be happy to get some honest and real feedback.

Make sure you check out my YouTube Channel for additional content, too! All the content is surrounded by my content, too.

Check out this post on how to find the perfect blog name:

How To Name Your Blog




How to Find Your Niche was last modified: March 29th, 2019 by Audrey McClelland
SHOWHIDE Comments (2)
  1. These are good tips! I love your perspective as a mom of 4 boys and a little girl. I started following when I had 2 boys and a little girl…now I have 2 boys and 2 girls. I also follow you for your great fashion sense. I wish I were as cool as you!

  2. I like this. I needed this. I feel like all I do is work and I don’t even know myself anymore. I have an idea of a topic to share with a specific age group. I’m going to draft it out like you advised.

How to Find Your Niche was last modified: March 29th, 2019 by Audrey McClelland