I just want to say how much I truly love this… to the core!
All my fellow beauty lovers… if you haven’t already heard, there was a big announcement from COVERGIRL today.
Fresh from the set of COVERGIRL’s new So Lashy mascara commercial, COVERGIRL has launched their first male COVERGIRL, makeup artist and social superstar James Charles!
COVERGIRLs are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. James Charles is no exception. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same.
COVERGIRL’s partnership with James Charles officially kicks off today, and will be followed later this month with the launch of their new, universal mascara designed to work on all lash types, COVERGIRL So Lashy! by blastPRO Mascara.
The campaign with him includes TV, print, digital/social and PR, and he will continue his COVERGIRL partnership throughout the year, sharing can’t-miss beauty content, tips, tricks and how-tos with the millions of James Charles and COVERGIRL fans and followers.
Follow along to learn more with @JCharlesBeauty using the hashtag #COVERGIRLJames.