For the 2nd year in a row, Vera and I LIVE tweeted from the Product of the Year Awards in NYC on Thursday night! We had a blast and really enjoyed being able to be “on the ground” breaking all the news online!
The Awards was so much fun!! Cat Greenleaf was the red carpet host, along with her very own stoop in front of the step and repeat…
The very funny and talented Rachel Dratch and Scott Adsit were the hosts throughout the show, giving out all the awards and announcing the winners…
If you’re not familiar with the Product of the Year Awards, Product of the Year is the world’s largest consumer-voted award for product innovation. Established 27 years ago in France, POY currently operates in 43 countries with the same purpose: Guide consumers to the best products in their market and reward manufacturers for quality and innovation. It’s a wonderful way to know what people are LOVING and using each and every day in their homes.
In the US, the Product of the Year seal is backed by the votes of over 40,000 consumers, serving as a shortcut for shoppers in the supermarket, saving them time and money. For manufacturers of the winning products, the award is a powerful marketing message proven to increase product trial, awareness, distribution and sales.
So who were the top POY 2016 winners?
• ORAL CARE | ACT® Advanced Care™ Mouthwash
• SNACKS | Gold Emblem abound™ Unsalted Pistachio & Almond Blend
• FEMININE CARE | Playtex® Sport® Collection
• SUSTAINABILITY | Energizer® EcoAdvanced™
• OTC | FLONASE® Allergy Relief
• PAPER PRODUCTS | Kleenex® Perfect Fit* Facial Tissue
• PET FOOD | Beyond Purées
• SUGAR CONFECTIONS | SweeTARTS Soft & Chewy Ropes
• LIQUID LAUNDRY | Tide HE Turbo Clean™ Liquid Detergent
• LAUNDRY PACS | Tide PODS Plus Febreze
• VITAMINS & SUPPLEMENTS | Emergen-Zzzz®
• BEAUTY TOOLS | Amopé Pedi Perfect™ Extra Coarse Foot File w/ Diamond Crystals
• KITCHEN & HOME | Finish Powerball Max in 1®
• CONDIMENTS | FRENCH’S Tomato Ketchup
• SHOWER & BATH | Lysol Click Gel
• CONDOMS | Durex RealFeel® Condoms
• EYE CARE | CLEAR CARE® PLUS
• SPECIALTY LAUNDRY | Downy Fresh Protect
• FROZEN FOODS | Ore-Ida Bold & Crispy Steakhouse Fries
• BETTER FOR YOU | Weight Watchers® Smart Ones® Smoothies
• CHOCOLATE | M&M’s® Crispy Chocolate Candies
• PET TREATS | Milk-Bone® Good Morning™ Daily Vitamin Treats
• HAIR STYLING | göt2b mind blowing fast dry HAIRSPRAY
• MEN’S HYGIENE | Right Guard Xtreme Heat Shield Deodorant
• HAIR CARE | Schwarzkopf essence Ultime Omega Repair 11-IN-1 Leave-In
• LIP CARE | Softlips® Cube
• COFFEE BEVERAGE | Skinny Cow Creamy Iced Coffee
• ICE CREAM | Skinny Cow Dipped Ice Cream Bars
• CAR CARE | Turtle Wax® DASH & GLASS
What a FABULOUS evening seeing all of these worthy and amazing products win!! It was so cool to be there to announce it all online as soon as winners were revealed!! We had OVER 70 million impressions throughout the Twitter LIVE Party!!
The best was at the very end… all winners on stage and POP! CONFETTI!
Congrats to all the winners!
For more information, check out http://productoftheyearusa.com/ for all the latest news and updates!