Did you know the average American has 8 products in their bathroom at a given time, yet only 34% of Americans always recycle these items when empty – that could potentially send nearly 600 million plastic bottles to landfills each year!
I’m going to be honest, I didn’t know this staggering statistic — at all!
With 7 people in our house, you can only imagine how many products that we have in our bathrooms at any given time. With shampoos, lotions, makeups, serums, sprays, etc… we pretty much have it all in the McClelland household.
I’m excited to tell you about an amazing program that Unilever just launched called, “Rinse. Recycle. Reimagine.” This program is partnership with Keep America Beautiful and the Ad Council designed to educate people about recycling in the bathroom, inspire them to reimagine what empty bathroom products could become through recycling, and ultimately make a small change that holds big potential to positively impact the environment.
Pretty incredible, huh?
For someone like me, when I think of what could become of all the empty product containers and bottles, it’s pretty incredible. We are a small, tiny fraction of the world, but we are part of it… and everyone needs to do their part.
Think about this… that empty shampoo bottle in your bathroom – is it just a bottle?
With just a rinse and a recycle, empty bath and beauty bottles can take on new life and return as hairbrushes, backpacks or even backyard playsets.
Think about that – those hairbrushes… those backpacks… those playsets… these are what they become.
But here’s the problem…
Like I mentioned on top, the new Unilever Bathroom Recycling Index found that while a majority of Americans are aware that their empty bathroom bottles are recyclable, less than half report regularly bringing them to the bin. As a result, common bathroom products like shampoo, body wash and lotion bottles could be more likely to end up in landfills than their kitchen counterparts, contributing to the nearly 29 million tons of plastics sent to landfills each year! Confusion, misinformation… and a bit of skepticism is fueling this recycling gap in America, which is why Unilever – the maker of products including Dove®, Suave®, St. Ives®, Caress® and more – is stepping in to inspire Americans to clean up their act in the bathroom.
I love, love, love, love this!
Unilever is taking a stand to stop and help and this is a powerful, beneficial and special thing.
Do your part, be part of this amazing program and share via social with the hashtag #ReimagineThat!
Check out Zach King #ReimagineThat for Unilever!
Read more here at Unilever.
Disclosure: This is a sponsored posting with Unilever. All opinions are 100% my own.