Pinterest is something I use every single day.

I wake up.

I check Facebook.

I check my emails.

I pin.

It’s my daily routine.

Today at the Disney Social Media Mom Conference, we had the amazing opportunity to hear from Eva Smith – Head of Marketing and Insights at Pinterest. First up, she was one of the most engaging speakers because she truly has a passion for Pinterest and the content that is shared and created and curated. It was amazing to see and to feel as a member of the audience.

So the BIG question – How to become a Pinfluencer?

How does one become one?

Eva shared her top tips as to how to make this happen and why this happens with certain pinners. It’s not a secret. It’s not top secret coding. It’s just a true love of Pinterest and the content you want to pin and are pinning.

I’m a BIG beauty and fashion pinner. I’m OBSESSED with trends and styles and different ways to wear certain items. It’s everything to me and it’s a niche on Pinterest that I have completely been drawn to and love so much!

Here are some Tips on How to Become a Pinfluencer from Eva that she shared during her presentation:

– The beauty of Pinterest is that people are planning their futures on Pinterest. Pinterest is your PERSONAL future. Whether it’s a wedding, food planning, kid activities, spring planting, car buying, travel planning – it’s a wonderful place to work on your future. This kind of content is personal and is the kind of content that is rich and fruitful. Great content being shared on Pinterest.

– Become very active on Pinterest. Pin the stuff you love, not just pin for the sake of pinning. Find your area of interest and love. Curate on boards and have fun filling them.

– Become an expert in a category. Like I mentioned before, I’m obsessed with beauty and fashion. My goal on my boards is to be seen as an expert in these areas. I love sharing info and pins I find. Keep doing this!!

– When you’re pinning – whether it’s your content or someone elses – make sure the content has a wonderful image attached. The image is KEY. You want to make sure the image tells the story for you.

– Make sure you’re creating a long, detailed description. I don’t do this often and I really need to make sure that I do!! It might take a long time, but it’s worth it. People will be drawn to those tips first!

Loved these tips from Eva!!

Thanks, Disney!!

xi