Avid fans of popular children’s clothing brand, Matilda Jane Clothing will finally be able to shop the brand’s latest collection directly from the Matilda Jane site.

For the first time this winter season, the leading direct selling company opened its website to shoppers this week, where fans can shop the collection directly from the Matilda Jane website instead the brand’s local Trunk Keepers, brand representatives who host local trunk shows across the U.S.

The brand’s trunk keeper model has contributed to its steady success as a niche retailer, opening doors for women across the nation into entrepreneurial success and creating a strong following of loyal customers across the nation with over 600 Trunk Keeper ambassadors alone.

The items being featured on the site include apparel and accessories for tweens, children, and women with price points ranging from $34 to $110 as the brand revamped its women’s collection early this month and added their very first tweens collection, 435 by Matilda Jane Clothing.

“Matilda Jane’s Trunk Keeper model is at the heart of the brand’s success, however, we also understand the tough weather conditions so many of our customers and Trunk Keepers are facing, and realize these conditions make attending Trunk Shows difficult.  We’ve therefore created a limited edition shopping experience with Matilda Jane.  Perhaps within this e-commerce pop-up, we can serve our regular  customers who are facing winter weather and potentially even reach moms and their children who don’t have the luxury of having a trunk keeper in close vicinity to their hometowns become familiar with the Matilda Jane experience,” says Allison Flatjord, Chief Marketing Officer of Matilda Jane Clothing.

Matilda Jane’s collections are available online exclusively now until February 27th.

Shop the collection today at https://www.matildajaneclothing.com/ and share your favorite Matilda Jane item on social @MatildaJaneClothing.