Foster Grant celebrated 85 years as the 1st sunglasses company in the United States!!
How amazing is that!?
As part of the 85th Anniversary, Foster Grant partnered with popular actress and musician Kat Graham for a series of Foster Grant print ads for this summer. Kat joins iconic actress and author Brooke Shields as the latest celebrity featured in the brand’s famous “Who’s That Behind Those Foster Grants?” campaign, which will run in the popular fashion magazines Marie Claire, Seventeen and Cosmopolitan.
Check out some photos from the Anniversary Celebration in NYC!!
“I am honored to be working with such a great brand,” said Graham. “There’s a rich history behind Foster Grant and this campaign and I am happy to be amongst such an amazing cast of Hollywood stars. I also really love the fact that Foster Grant helps so many people by donating eyewear across the world through its charitable efforts.”
If you remember, Foster Grant catapulted to fame with the historic, “Who’s That Behind Those Foster Grants?” ad campaign, which featured iconic Hollywood celebrities including Raquel Welch, Anthony Quinn, Peter Sellers, Mia Farrow, Elke Sommer and Vanessa Redgrave. Living in Rhode Island, I have LONG known the depth and popularity and amazingness of Foster Grant!
During the brand’s anniversary celebration, Foster Grant will continue to donate a pair of reading glasses through its “Pair for Pair” program for every pair of reading glasses, including Foster Grant reading glasses, sold in the United States on readerglasses.com, the company’s online eyewear boutique, to Restoring Vision, a non-profit organization that distributes eyewear in developing countries. Throughout the past four years, FGX has donated more than 1.5 million pairs of eyewear to the organization, including those donated through its Pair for Pair program.
“85 Years ago, Sam Foster made a critical health accessory accessible and affordable to people throughout the United States,” said Gina Lazaro, Chief Marketing Officer at FGX International. “Before that first sale of 10 cent Foster Grant sunglasses, protection from the sun’s harmful UVA/UVB rays was limited only to those who could afford custom made sunglasses. Foster Grant’s relationship with Restoring Vision, continues that tradition of providing affordable eyewear that can impact and change people’s lives. ”
I love all that Foster Grant does!!!
Happy 85 years!!! Here’s to MANY, MANY MORE! 🙂
Disclosure: I have partnered with Foster Grant as one of their Ambassadors.