I’ve been doing video as part of my blog for the last 5 years. Creating engaging video content is important. It’s something that you want to do to help grow your blog. How to Create Engaging Video Content is a question I’m asked ALL the time! What can I do? How can I do it? What will I need to do? What will I need?
How to Create Engaging Video Content
I have always loved video because I feel like it shares exactly who I am… you hear my voice, you see my mannerisms, you see me, the real me – in action.
I’ll never forget when I started doing video just how nervous I would get. It would (literally) take me about 20 takes to get through a finished video. My poor husband would stand there with a smile, just encouraging me to keep going. He was SO patient about it all. But you know what they say, practice makes perfect… not that my videos are perfect by ANY stretch, but practicing over and over and over again, it made me feel more confident and more comfortable with my videos.
Now I’ll do a video on my own (even sometimes holding the camera myself) and pop it out quickly. Gone are the days of being so scared and nervous. YOU really need to train yourself on How to Create Engaging Video Content!
How to Create Engaging Video Content
I’m always asked questions from bloggers who want to start doing videos for some tips and advice. I love it because I really do think adding video to your blog is a huge asset. It’s a wonderful way for you to really allow your audience to capture who you are. Readers are so used to reading your words, it’s a WHOLE DIFFERENT experience watching rather than just reading. I’m so pro video! 🙂
I want to share with you 5 Tips for Creating Video Content for your Blog:
5 Tips for How to Create Engaging Video Content
1) Know what you want to say — Before I start any video, I always have an idea as to what I want to talk about on camera. I’ll even take the time to draft a couple of talking points out on a piece of paper, just so I have a clear idea of what will be said and shared. For example, recently I did a video on Kohl’s Summer Essentials. I had a bunch of different items in front of me to get through, but I made sure I had a clear idea of what I was going to say for each item. Another example, recently I sat down with my sons and had them teach me 10 things about Minecraft. I knew I wanted to do 10 items. Now my kids aren’t actors, so I couldn’t script anything out, but I kept the video to 10 things and kept making sure we hit them all.
2) Test your spot – Believe me, once people start throwing out things like – lighting, sound and backdrops – it can get confusing. Don’t go out and spend $100s of dollars on special lights. Here is what I do when I’m doing my videos. Choose a location where you want to shoot and do a quick video test. Just like when you take photos and you see if the photo came out clear – do the same for video. Make sure it’s not too dark. Make sure you can hear what you’re saying. Make sure there’s nothing too loud behind you to take the focus off of you.
3) Props – One way to make a video a little easier is to have props with you. Many times I’ll do product reviews on video and it always helps to be able to have something to hold, to reference to and to talk about. You can also have people in the video with you! When I’m doing videos about my daughter, I always have her in it with me. She’s not talking or really doing anything, but it helps to give my video a little but more life and breath.
4) Series – One great thing to kick off is a video series. Commit to doing a video once a week with a certain theme or topic. In February, I started doing videos called, “Advice for my Daughter.” I loved it because it was something I was passionate about, but it was also content that I knew would be easy for me to do on video. It was also great to always know I had an ongoing topic/theme for myself. This is a great way to jump into video. What do you love to talk about? What are you an expert in? What passion can you share with readers?
5) Be real – One of my favorite pieces of advice is telling people not to worry about messing up! I know, easier said than done, right? But I’m not kidding. We’re not actresses. We’re not working off a teleprompter. We’re just sharing and talking and dishing on video. Don’t worry if you “mess up” – just keep going. Be yourself. Be real. Work through it all. I did a video recently where I was showing off a new top, mid-video… all I could think about was my armpits. I couldn’t remember shaving them! So literally – mid video, I asked my husband, “Did I shave?” LOL… it was a real moment. I could’ve stopped the video and just redid it, but I figured – this is who I am. This is a question other women would think about. And I went with it!
So grab those video cameras and start filming!!!!!!! Get out there and I hope this helped you zone in on How to Create Engaging Video Content!!!
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