Birds Eye and Disney Team Up to Get Kids Eating Veggies

It’s every mother’s dream… we just want our kids to eat their veggies.

I have 4 sons who are getting “better” (I’m using that word loosely) when it comes to eating their veggies, but they’re not great at it. I know the importance of them eating veggies, and I just want those delicious nutrients and vitamins in their bodies. It’s important to me.

I love, love, love that Birds Eye® Vegetables has teamed up with Disney to promote healthy eating directly to our kids with their “Step Up To The Plate” movement.

The collaboration between Disney and Birds Eye will be brought to life this summer through Disney’s top-ranked kid and tween targeted media platforms, helping to give veggies an image makeover in the eyes of children. The Birds Eye Step Up To The Plate program aligns with Disney’s Magic of Healthy Living initiative and integrates Birds Eye into program sponsorships and “Disney’s Magic of Healthy Living TRYathlon Road Tour” scheduled for August and September 2014. It will also engage Disney Channel and Disney XD stars for a cross-platform sweepstakes. Together, Birds Eye and Disney will show kids that veggies can be both fun and delicious by encouraging them to explore new healthy foods.

“Moms know veggies are healthy and that her family needs to eat more of them,” said Mark Schiller, EVP & President, Birds Eye Frozen Division at Pinnacle Foods Inc. “Our job is to help make it easy for her to do just that. Having Disney Step Up To The Plate with us furthers our ability to inspire children to like veggies for life.”

Rita Ferro, Executive Vice President, Disney Media Sales and Marketing, said, “Disney has a time-honored commitment to entertaining kids and families, and that commitment extends to supporting parents in raising healthy, happy kids. This new initiative with Birds Eye proves that doing the right thing for kids is also a smart strategy for our business.”

I personally love seeing 2 brands come together and do something amazing for kids. As a mom of 5, I appreciate this commitment immensely!

Families are encouraged to join the movement by following Birds Eye on Twitter @BirdsEye where they can stay tuned in for news about the Disney stars who will be participating, exciting prizes and more.

Parents can use #ILikeVeggies to share their ideas for getting kids to enjoy veggies.