Tide Pods and Tracy Reese Bring Designer Machine-Washable Fashions to the Runway
On Sunday, Tracy Reese debuted her first-ever completely machine-washable looks as a part of her fall 2014 collection. This collection was inspired by her partnership with Tide Pods® and the Council of Fashion Designers of America (CFDA) Washable Fashion Initiative.
What I personally love is that Tracy Reese understands the growing demand for more accessible designer fashions that are easy to care for at home (can I get an AMEN!?), and she was motivated to work with Tide and incorporate machine-washable fabrics into her collection.
For the first time, Tracy invited fans to influence the final designs that would walk the runway by re-pinning their favorite sketches using #WashableFashion on Tide’s Pinterest page. Tide Pods® and the CFDA launched the Washable Fashion Initiative with the goal of educating the fashion industry about the benefits and possibilities of creating more designer garments using machine-washable fabrics.
“It was so much fun having the Tide fans help me select the designs for this collection. It was exciting to see them come to life at Fashion Week,” said Tracy Reese. “I know that my customers are making an investment when they buy designer garments. Tide Pods® makes it easy for them to care for their clothing, without sacrificing the quality of the fabric. Having the right product on hand to care for your favorite designer pieces at home, like Tide Pods®, allows you to keep those pieces looking great for years to come.”
The Tide Pods®-inspired washable looks will be available for purchase this fall, along with the rest of the Tracy Reese collection, at Tracy Reese boutiques and online at TracyReese.com. Those who purchase a washable piece from Tracy’s boutique in New York, or online via TracyReese.com, will also receive a free one-count sample of Tide Pods® to use when caring for the garment at home