Sarah Jessica Parker Collaborates with Hallmark – Sarah Jessica Parker Collection #HallmarkSJP

Cards have always had a very special place in my heart. When I was a little girl, my Nana and Grandma would both send me beautiful cards all the time. They knew I LOVED getting mail, so they both made sure they consistently sent beautiful cards my way. It was like finding treasure when I would get home from school and see my own personal mail, but it was what I opened that left an impact on me.

When I was a little girl, they would always find visually appealing cards.

When I was a little bit older, they would always find cards with beautiful messages – just to let me know that they cared and were thinking of me.

When I went to college, that is when the cards in the mail REALLY meant something to me. That is when the words inside the cards hit me to the core… moved my heart and made me feel blessed that I had these 2 women in my life who loved to still send me cards.

The cards were always Hallmark cards. Literally. Always Hallmark.

And this part will move me to tears right now because my Nana passed away 5 years ago, and my Grandma is now 89 years old… but I still have saved many of the cards. As my Nana got older and sick, her penmanship got very shaky, but she still sent me – and then my little boys at the time – cards. Sometimes it was even difficult to read her writing, but I knew every card she picked out, she picked out because of the message inside. My Grandma, still to this day, has my mom drive her to the store so she can pick out personal cards to send me and my family. Every word inside the cards she sends, I know she means them 100000%.

Hallmark. It’s been very special to me throughout my life.

I was invited to a Hallmark Event in NYC yesterday where Hallmark shared the news that they have a new collection of cards by Sarah Jessica Parker. This new collection of cards is designed with the same trendsetting style that’s synonymous with Sarah Jessica Parker. Choose from stationery, thank-you notes, birthday cards and valentines.

Since I LOVE Sarah Jessica Parker and I LOVE Hallmark… I was ecstatic to get invited and check out this new collection available exclusively at Hallmark Gold Crown® stores.

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Her collection is gorgeous and everything you would think and feel Sarah Jessica Parker would be part of… and I love that she inspired with this collection to help women celebrate life’s joyous moments and find beauty, meaning and happiness in the little moments in between.

“When you think of Hallmark, you think of kindness and caring. Those are values that are important to me, that reflect the wife, friend and mother I want to be and what I want to help foster in others,” said Sarah Jessica Parker. “I’m excited to be involved in a project that will give people something tangible and fun, warm and sincere, to hold onto and remember the people and relationships that really matter.”

Parker collaborated with the creative team at Hallmark to develop design themes that reflected her personality, often pairing vintage artwork from the Hallmark archives with more modern touches and embellishments, such as gemstones, ribbon and tulle. Parker also helped set the editorial ‘voice’ of the cards — opting for simple, authentic and heartfelt messages.

It was an honor to see Sarah Jessica Parker speak yesterday about the collection…

What I loved about hearing Sarah Jessica Parker speak was that it reminded me the importance of a card and how it makes someone feel so special. It brought me back to the days of my childhood and my Nana and Grandma sending me cards in the mail. It made me think of my sons and how they live in this technology age where emails and texts are how people communicate.

I want to continue the tradition of beautiful cards and send them to my mom, my sister, my friends, etc.

I had the chance to sit with Sarah Jessica and chat with her about this collaboration, and she said something that just really hit home to me, “you have to give to receive and how beautiful a handwritten card and message really is to someone…” It gave me pause. And I shared with her all about my Nana and my Grandma. It was wonderful to see the true passion in Sarah Jessica’s eyes about the project. I could tell it meant so much to her and that she really cherished every item in her collection.

When you see the collection and touch and feel it, the passion for this collection jumps off the pages. It’s exquisite!

Here are some examples of my favorite cards from the Sarah Jessica Parker Collection…

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Thank you to Hallmark for a wonderful event and for collaborating with such a wonderful celebrity! Sarah Jessica Parker embodies trends, fashion, beauty, grace, elegance and style… all of which are reflected throughout her collection.

Sarah Jessica Parker Collaborates with Hallmark – Sarah Jessica Parker Collection #HallmarkSJP was last modified: January 17th, 2014 by Audrey McClelland
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