Downy’s #ClosetLoveAffair Pinterest Sweepstakes

I am OBSESSED. I mean, OBSESSED with Downy. I don’t (EVER) do a laundry load without my Downy Unstopables and Downy Infusions (I’m obsessed with the Honey Flower + Shimmer). Honestly, a laundry load isn’t complete to me without Downy… plain and simple. 🙂

I’m really excited to share with you guys what Downy is up to on Pinterest (another obsession of mine!).

Downy has teamed up with fashion designer Lauren Conrad and California Closets to let consumers across the country experience a “Closet Love Affair.” Believe it or not, most women only wear 20% of the clothing in their closet 80% of the time, often leading to “closet regret.” Downy wants to change this and inspire women to feel differently about their wardrobes by falling back in love with their clothes. Downy is encouraging consumers to see first-hand how the long-lasting, fresh scents of Downy Unstopables and Downy Infusions can add a boost to their wardrobes and give them renewed inspiration when getting dressed.

Here’s my closet… I’ll be pinning!

To show women how adding the Downy experience to their laundry can make a big difference in their closets, Downy has launched a #ClosetLoveAffair Pinterest Sweepstakes where they are encouraging consumers to repin the Downy scent inspired outfit that inspires them the most, using the hashtag #ClosetLoveAffair. One random winner will receive a renovated closet from California Closets, a gift card from Kohl’s to purchase items, including pieces from LC’s collection, and a style consultation provided by Elle Magazine. To add to the fun, Lauren will be pinning her favorite looks each week too!