When I was about 6 months pregnant with my baby Victoria this past April, it dawned on me completely, I get to shop for a baby again! It had been a long 5 years without shopping for anything baby and I couldn’t wait… especially since after having 4 sons, I was having my first girl!

I have been a girl-shopping machine and I was THRILLED to hear that iconic baby and child product designer Wendy Bellissimo had a new collection for JCPenney. I have been a Wendy Bellissimo fan for years and was ecstatic to hear that she was bringing her gift of fashion to JCPenney. Her signature classic and timeless style just transcends beautifully into her collection for JCPenney. Her beautiful design and practicality to essential products for newborns to 24 months.

On October 2nd, Wendy Bellissimo hosted preview of her new collection for JCPenney in her home.
 
Friends and family joined the designer in her own backyard where guests mingled and dined while viewing the chic new Fall items, in stores now. I love that she previewed it in her home because it gives the collection such a warm and loving feel.
 
Wendy Bellissimo for JCPenney includes crib bedding, bath, special occasion apparel, footwear, gifts and accessories at attainable prices such as $16 for shoes and $199 for bedding. As a mom of 5, that’s what I love so much – the clothing is cute and trendy and at amazing prices. I appreciate that and love that. 

As you can tell, my daughter Victoria LOVES Wendy Bellissimo for JCPenney, too! 🙂

Wendy Bellissimo™ 3-pc. Sweater Set – Girls newborn-9m

Extra-soft to baby her skin, this sweater set makes her even sweeter.
includes cardigan, pants and cap
appliqued bow detail
open-front cardigan with 2-button top closure
cotton
washable
imported

Wendy Bellissimo™ Pink Faux Fur Footed Coveralls – Girls newborn-9m


She’ll be the cutest cub around in hooded furry, footed coveralls, complete with ear detail.
zip front with bow zipper pull
mittens cover hands to stay warm
faux suede trim
polyester; cotton lining
washable
imported

Wendy Bellissimo™ Pink Striped Cardigan – Girls newborn-9m

An ideal layering piece for so many of her outfits, this striped cardigan will be the one you reach for over and over.
button front
ribbed collar, cuffs and hem
cotton
washable
imported

Wendy Bellissimo™ Pram Coveralls – Girls newborn-9m

Bundle her up in these pram coveralls made of baby-fine corduroy for an outing that is soft and delightful.
faux wood toggle closures
ribbon-embellished front pockets
sherpa lining
cotton
washable
imported

I also just loved when I heard that in honor of the collection launch, a monetary donation was made to pediatric sarcoma research under the direction of Dr. Federman at UCLA’s Jonsson Comprehensive Cancer Center. Hearing this news put such a smile on my face. I love seeing people giving back, it’s so special and so wonderful.

To join the social conversation with hashtag #WendyBForJCP.