OREO Wonderfilled: OREO SPREADS WONDER FROM COAST-TO-COAST!

OREO Wonderfilled: OREO SPREADS WONDER FROM COAST-TO-COAST!

Let me first say this… I am a HUGE OREO lover.

Give me a glass of milk and an Oreo and I’m a happy girl.

Well, when I saw what Oreo was doing this week, I knew I needed to share! I think it’s absolutely awesome!

In its newest campaign (which debuted with a 90-second TV spot on Sunday evening) the World’s Favorite Cookie answers the question – Wonder if I gave an OREO to the big bad wolf, what might happen? – by exploring how something as small as sharing an OREO cookie can create a positive change in perspective.

The OREO WONDERFILLED animated ad focuses on universally-known stories told with a distinct OREO-inspired twist. Singer-songwriter, Owl City (a.k.a Adam Young), whose style of music embodies optimism and a carefree nature, performs the catchy tune that poses the question, “Wonder if I gave an OREO 
to …?” and ends with a light-hearted change in perspective for all those it touches in the song.

I think it’s genius.

The campaign, featuring the OREO WONDERFILLED anthem came to life in New York City on Tuesday with 500 a cappella singers performing the new song and sharing OREO cookies with New Yorkers.
New Yorkers got to experience the wonder during their rush hour commutes and throughout the morning when a cappella singers, including nationally known groups Pentatonix and Blue Jupiter. Joined by Owl City, the day culminated in a group sing-a-long in Union Square.

OREO took wonder on the road to Chicago today and Los Angeles tomorrow, enlisting local a cappella groups in each city to be part of the OREO WONDERFILLED excitement.

For more than 100 years, OREO has represented childlike delight. It is what has helped make OREO the World’s Favorite Cookie,” said Janda Lukin, Director, OREO, at Mondelēz International, Inc. “The OREO WONDERFILLED campaign has a much more universal message, asking people to see the world the way OREO does – with openness and curiosity. We are excited by the stories we can tell with this campaign and energized by the limitless ways we think it can evolve over time.”

Makes me want a package of Oreos more than ever right now.

BRAVO OREO!

About Audrey

Audrey McClelland has been a digital influencer since 2005. She’s a mom of 5 and shares tips on her three favorite things: parenting, fashion and beauty. She’s also a Contemporary Romance Author.

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