Fisher-Price® Reveals Redesigned Little People® Characters

I first fell in love with Fisher Price’s Little People when I had my first son. They were the only toys he wanted to play with all the time when he was a little guy. He could pick them up easily. He would zoom around our living room with his characters in a Little People truck, it was just the cutest thing.

My next 3 sons were the same way, Little People fans ALL THE WAY.

As I’m expecting our 5th baby, I’m so excited to bring the Little People back into our home. My youngest is almost 5 years old now, so it’s been a little while since we’ve had Little People here, and I can’t wait to have them back!

I’m excited to announce that Fisher Price’s Little People have made an unprecedented investment to refresh its iconic, beloved Little People brand and transform it from a toy brand to a lifestyle brand.

How cool is that?

The company executed a complete toy design refresh, complemented by an award-winning writing, illustration and musical team to contemporize the Little People brand for today’s new generation of preschoolers, while preserving the charm that has contributed to the ongoing success of the brand’s 54-year heritage.

“One of the key aspects of our Fisher-Price growth strategy has been to own, develop and grow world-class brands and intellectual properties,” said Dave Ciganko, Vice President of Design, Fisher-Price. “We believe the Little People brand has the potential to further evolve into an entertainment property through rich storytelling that typically fuels demand for the brand in other areas like licensed products and experiential partnerships. Bringing the characters forward offers children more content to explore and potential licensees a greater library of resources, thereby increasing sales in and outside of the toy aisle.”

Fisher-Price enlisted two-time Emmy-award winning producer and meta-story creator, Kevin Mowrer, to guide the discovery and expansion of the fullest possible franchise narrative, which created the foundation for the intellectual property that will be used across multiple platforms. The company also enlisted Emmy-award winning lead writer, Jen Hamburg, as well as Goings to develop the musical bed, lyrics and recordings that help bring the webisodes to life.

The creative team invested countless hours in the Fisher-Price story room to create the perfect balance between the brand’s storied past and its promising future. One of the most important, thought-out assets during the content development was the music. Fisher-Price recognizes that music creates movement, which creates memory and the company wanted to ensure the music left a lasting impression on its preschool audience.

I feel this is wonderful news for moms and dads everywhere!

What a wonderful way to refresh and delight a whole new generation of Little People fans!