CVS/pharmacy Highlights Nail Offering with First-Ever Nail HQ

Last week I received a goodie bag filled with the latest nail innovations available at CVS/pharmacy… it was beauty heaven for me! 🙂

On November 8th CVS/pharmacy announced the launch of the new Nail HQTM, special in-store kiosks that showcase the hottest nail trends and product innovation. Available in more than 2,000 CVS/pharmacy locations starting this month, the Nail HQTM is the latest advancement for beauty shoppers, providing easy access to nail innovations, including drugstore firsts like at-home gel kits and on-trend shades from former salon-exclusive essie.

Don’t you just love some beauty-love?

Nail HQTM will debut a former salon-exclusive – gel nail technology – with new products from SensatioNail and Sally Hansen. Nail HQTM will also feature an array of new shade options and allow shoppers to view polish shades outside of the bottles through nail color strip displays. The popular Nuance Salma Hayek line, a CVS/pharmacy exclusive brand developed in partnership with actress Salma Hayek, will be introducing the 32- sku Nail Lacquer collection.

Leading nail brand, essie will also launch their newest collections at the Nail HQTM every month. “We are thrilled to partner with CVS/pharmacy on this amazing collaboration,” says Essie Weingarten, Founder and Global Director, essie. “It’s very exciting to see the nail category take its well-deserved center stage across the country.”

I’m thrilled about this collaboration!

Nail HQTM is the latest innovation from CVS/pharmacy to improve the beauty shopping experience at the drugstore. Other recent advancements include the introduction of the ExtraCare® Beauty Club loyalty program, which rewards members with $5 ExtraBucks® Rewards for every $50 cumulatively spent on qualifying beauty products.