Gilt Baby & Kids Launches Bugaboo by Viktor&Rolf

Oh, yes… this is a can’t-miss-sale on Gilt Baby & Kids!

Gilt Baby & Kids is the exclusive launch partner for the My First Car by Viktor&Rolf for Bugaboo. This limited edition stroller will launch on Gilt Baby &Kids on August 22, 2012 before it is available anywhere else!

Are you ready!?

Gilt is thrilled to partner with Bugaboo on their latest fashion collaboration!

Viktor&Rolf is Bugaboo’s latest fashion collaboration, following in the footsteps of Missoni, Marc Jacobs, Paul Frank, and Bas Kosters. Viktor&Rolf added signature car trademarks to their new Bugaboo Cameleon3 aptly named My First Car. The complete stroller, equipped with a custom Bugaboo Footmuff, comes in a cool mono-color anodized grey chassis, with classic grey sports car-style fabric. The stroller features a faux leather canopy and hand-stitched handle bar and rotating carry handle, rear silver alloy wheels, and a cheeky custom-made license plate that reads ‘bb--V&R’.

The My First Car Viktor&Rolf for Bugaboo, Bugaboo Footmuff, Bugaboo Snack Tray and Bugaboo Organizer will retail for $1775 at Gilt.com on August 22, 2012.

“At Bugaboo we are always exploring different launch strategies and felt Gilt Baby & Kids was the perfect partnership to launch My First Car Viktor&Rolf for Bugaboo because of their innovative online platform. We feel that Gilt is the premiere online site offering coveted luxury goods to their fashionable clientele.” – Madeleen Klaasen, Chief Marketing Officer, Bugaboo

“We are so thrilled to partner with Bugaboo and Viktor&Rolf for the exclusive prelaunch of My First Car Viktor&Rolf for Bugaboo. At Gilt we strive to always offer our members a great selection of desirable curated products, and Gilt Kids is proud to offer what is sure to be the next coveted stroller to our members exclusively.”- Rachel Jarrett, general manager Gilt Baby & Kids.

To shop the exclusive launch of the Viktor&Rolf Cameleon3 for Bugaboo please visit: www.gilt.com