Tonight I attended a wonderful “summer soiree” in NYC with Elle Style Coalition and Downy Infusions.
I’ve professed my love before for Downy on my blog, and literally – laundry does not get done in my house without my Downy Unstopables. They are my go-to for every load. They add such a freshness, it’s a simple in wash scent booster that keeps active wear, towels, and other fabrics smelling simply amazing! I always joke around with my husband that our laundry isn’t actually clean unless is smells clean! 🙂
But tonight was all about one of my new Downy obsessions… Downy Infusions.
I LOVE the idea behind Downy Infusions! The Downy Simple Pleasures you know and love have become Downy Infusions to give you a scent experience so fresh, it’s unforgettable. You’ll remember the days you wear it.
Inspired by a woman’s desire to surround herself with accessible luxury, Downy Infusions, which are Liquid Fabric Softeners, give a woman a new luxurious experience for her clothing. Downy Infusions feature a selection of long-lasting, sophisticated multi-layered fragrances in elegant and gorgeous packaging inspired by designer fabrics that provide a true premium scent experience.
There are 6 customized scents… Honey Flower, Lavender Serenity, Orchid Allure, Spice Blossom, Citrus Spice and Sage Jasmine. They can be paired with Downy Unstopables beads for an even longer lasting freshness! Downy created a new scent of Downy Unstopables Shimmer that works beautifully with Honey Flower Downy Infusions! The scent is INCREDIBLE!!
What I LOVED, LOVED, LOVED about the Downy Infusions Event tonight was that I actually got to learn about the science and what goes into creating the scents of Downy Infusions. It’s an amazing process and it was so much fun to hear, learn and smell about it! No joke, we got to actually smell different scents, it was so much fun!
The packaging of the Downy Infusions, up close and personal are awesome! They’re absolutely fashionable. It’s the meeting of scent and fashion and it’s very cool… very luxurious!
Not to mention I got it spend the evening with one of my favorite blogger’s… my mother!
I’m telling you, I can’t wait to get home and try my Unstopables with my Infusions! It excites me to provide for me and my family some luxury. It can be as easy as washing with delicious scents, it’s nice to have something so accessible!