I’m GUSHING over this BEAUTY NEWS… !

I’m PINK about it! 😉

COVERGIRL has announced its newest face – P!nk – who, as the newest COVERGIRL, is going to dare every woman to take more beauty chances and join her in kicking traditional conventions to the curb.

Musician, mother, risk-taker, rocker, in-your-face cool girl is the newest COVERGIRL.

With the signing of P!nk, COVERGIRL is celebrating beauty with an edge, and who better to deliver that message than someone who embodies art and attitude.

P!nk, and COVERGIRL, are looking to inspire women to celebrate their individuality and never settle for a single beauty standard. Stay tuned for what’s in store from COVERGIRL and P!nk, who will debut many more surprising new beauty looks on her lashes, lips and everything in between.

“P!nk is a powerful and provocative role model, who has always been an advocate of individualism and making no apologies for who you are,” said Esi Eggleston Bracey, VP and General Manager, COVERGIRL Cosmetics. “That combination of irreverence and integrity is exactly what the COVERGIRL brand loves about her and identifies with. We have admired P!nk’s art and her attitude for years! We love the energy and confidence that she radiates, and the fact that inside and out she’s as cool as she looks. She’s an awesome addition to our COVERGIRL family.”

I love seeing P!nk partnering with COVERGIRL… it’s time and it’s AWESOME!