A luxurious science lesson at Downy Infusions Event with the Elle Style Coalition

How to make doing laundry a true luxury…

Tuesday evening, I had the pleasure of attending the Downy Infusions Event with the Elle Style Coalition event in NYC…

Downy Infusions bottles, with their sophisticated, brilliant illustrations!

I’ll call it a laundry experience gone luxury!

I must admit that I actually love doing laundry. I wrote about it back in May when my husband and I moved to our new “old” home and purchased a new washer & dryer, and the whole experience triggered a wonderful childhood memory about my Great-Aunt Martha.  I wrote, “It’s amazing to think that we all have memory triggers in our minds that may be sparked at any moment by some sense or other.”

This is what was so fascinating about the Downy Infusions event.  It was all about our sense of scents;  the science of the sense of scents, actually!

I remember scents.  I remember the scent of fresh hay in my Grandma Martin’s big barn on her Michigan farm.  I remember the scent of rain on my Nana Burke’s Boston front porch in the summertime.  I remember the first time I smelled lilacs… in a little garden next to the garage of the home my parents bought when we moved from California to New Hampshire.  I’ve loved lilacs ever since.  I remember the scents in my Mom’s kitchen as she washed, peeled, cut and combined peaches, apples and pears and then dirzzled a combination of honey and lemon over it.  I can still smell my childhood kitchen.

Downy has introduced Downy Infusions to give women a long-lasting, new premium scent experience for their clothes, and those of us who attended the event were treated to a fascinating lesson in just how Procter and Gamble inspires us with premium products and experiences. 

But how is this done?

This is where the science lesson comes in, and it is truly a luxurious science lesson.  Procter & Gamble has created an industry leading fragrance division that features state of the art laboratories and fragrance design teams, dedicated to developing scents based on a complex scent profile to match the different styles of its consumers.  The customized scents that last throughout the day, and longer, are Honey Flower (my favorite and *my grandson’s, too!), Lavender Serenity, Orchid Allure, Spice Blossom, Citrus Spice and Sage Jasmine.

But how do the scents last longer?

Downy Infusions contains multi-layered scents, thanks to dual perfume micro capsules.  The micro capsule contains scent and releases it over time, even after your fabric has been washed.

We tried to "guess the scent"!

Now THAT sounds like a laundry-full of science… but the bottom line is a liquid fabric softener that gives us an accessible luxury, a sophisticated fragrance and long-lasting freshness in our fabrics;  something surrounding us to truly enjoy!

Now, I not only love to do my laundry, but I can enjoy the scents of my laundry long after I leave my back porch laundry area.  That’s what I call luxurious science!

But you know what one thing is more of an inspiration and pleasure than all of the above?

My *5-year old grandson Ben told me that I smell “delicious”… and asked, “Can my favorite blanket smell just like you, Grandma?”

Oh, the Downy Infusions Honey Flower and the memories we’re creating with this perfect science of the sense of scents!

 

 

 

 

 

 

About Audrey

Audrey McClelland has been a digital influencer since 2005. She’s a mom of 5 and shares tips on her three favorite things: parenting, fashion and beauty. She’s also a Contemporary Romance Author.

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