P&G is in the business of helping moms.
It’s why I’ve always been a fan, advocate and have LOVED working with P&G. They “get” family inside and out. Their products make life easier and better.
When I started working with P&G on their state-side Blogger Brigade program for the 2012 Olympic Games, and their “Thank you, Mom” campaign… I immediately let P&G know that I cannot get through a “Thank you, Mom” commercial without crying. It’s impossible for me. They know moms. They know what we think. They know what we care about. They know what we worry about.
They know what we love… our family.
I absolutely LOVED hearing the announcement that P&G was creating a P&G U.S. Family Home at the London 2012 Olympic Games.
This private “home away from home” helps keep U.S. moms connected with their athletes and families in London in a relaxed, family-friendly environment. The P&G U.S. Family Home is part of P&G’s “Thank you, Mom” campaign, which focuses on recognizing the role moms play in raising great kids. P&G will provide Team USA family members with a place to come together, have meals, watch the Olympic Games, meet other Team USA families and celebrate medal wins for Team USA at the London 2012 Olympic Games. The Family Home is an extension of P&G’s “Thank you, Mom” gift, which also included a $1,000 Visa reward card to every mom of a U.S. Olympian and Paralympian to help offset travel costs to watch their kids compete.
“Because P&G is in the business of helping moms, we are proud to host moms and their families at the P&G U.S. Family Home during one of the most exciting times in their lives,” said Jodi Allen, P&G Vice President, North America Operations and Marketing, and herself a mother of four. “Every day, P&G brands help make the lives of moms everywhere just a little bit easier, and we want to make sure moms of U.S. Olympians feel the same comfort of home while in London.”
Curious to know what the P&G Family Home in London looks like?
I’ve got an inside sneak peek from P&G!
The P&G U.S. Family Home will offer services from P&G’s vast portfolio of industry-leading brands, including Pantene®, Crest®, Duracell® and Head & Shoulders®. Brands will offer a number of amenities to guests, including pampering for moms by CoverGirl® and Olay®, shaves for dads by Gillette®, a Pampers® play area for toddlers, and complimentary laundry service by Tide® and Downy®. The P&G Family Home will also welcome a number of high-profile entertainers and legendary athletes, including John MacReady, who will be at the Family Home to host parties and events and Olympic gymnastics legend Shawn Johnson, who will be P&G’s official London correspondent reporting daily from the Family Home on behind-the-scenes activity with moms and athletes. Reports from Johnson will be featured on the P&G “Thank you, Mom” Facebook page and on www.pg.com.
“The P&G U.S. Family Home will allow U.S. athletes the opportunity to spend invaluable time with their families during the most intense and taxing experience of their life,” said Lisa Baird, USOC’s chief marketing officer. “This safe haven is one that will allow them to have peace of mind and time to focus on the competition. The U.S. Family Home truly exemplifies the strength of P&G’s commitment to the Olympic Movement.”
BRAVO P&G, BRAVO!!
