I absolutely love when I see a brand taking an uncomfortable subject and making it easy to share.

Let’s talk menopause.

It’s something none of us mamas want to think about, but… before we all know it, it will be about that time.

The Poise brand was curious to know how women feel about their bodies during this time. According to a new study conducted by Harris Interactive on behalf of Poise (study conducted online in February 2012 by Harris Interactive on behalf of the Poise® brand among more than 2,000 women 18+ in the United States and Canada), they found that two thirds of women feel anxiety about menopause, which is caused by getting older in a youth obsessed culture. Moreover, nearly half of women (41%) say that society is not accepting and not aware of menopause, citing a need for more discussion, information and education and solutions.

I have to be honest, I agree 100% with these findings.

As part of the brand’s commitment to help women approach this life stage with confidence and knowledge, Poise is launching the “2nd Talk.”

Which I think is BRILLIANT.

Women probably remember having a first talk that explained their changing bodies as they were approaching puberty. However, there is a similar round of changes that women experience during menopause and Poise is launching a new line of products that are specifically geared towards helping women through menopause. These are the first of its kind for the industry. The team is also working with experts in the field to provide tips and information on menopause so women understand what their bodies are going through.

The Poise Feminine Wellness line includes five products designed to work naturally with a woman’s body during menopause to provide comfort and help them feel feminine and confident throughout the day. The launch of the new line will be supported by, The 2nd Talk, a whole new way to talk about menopause designed to help women approach this life stage with confidence.

The program will include an online destination for women at www.The2ndTalk.com that shares menopause knowledge, support and solutions.

PRODUCTS:

· Body Cooling Towelettes: Poise* Body Cooling Towelettes provide an instant cooling sensation and refreshment when you experience a hot flash. Gently wipe the towelette on wrists, chest or neck to feel cool and comfortable. Featuring a portable, re-sealable package, these towelettes are easy to use anywhere you go.

· Personal Lubricant: Poise* Personal Lubricant provides long-lasting lubrication to enhance your intimate experience. This lubricant features an easy to use bottle and is made without fragrance, glycerin or parabens.

· Feminine Wash: Poise* Feminine Wash provides daily freshness with a unique formulation that is pH balanced for your intimate area. Glycerin and paraben free, this gentle wash has a non-irritating formula and will help you feel clean and confident.

· Panty Fresheners: Poise* Panty Fresheners have a fresh and clean scent that lasts up to four hours. These discreet, hypoallergenic fresheners stick to the outside of your undergarments so you can confidently go about your day.

· Roll-On Cooling Gel: Poise* Roll-On Cooling Gel helps you feel comfortable and refreshed when a hot flash strikes. Squeeze the tube and gently roll the cooling gel on wrists, chest or neck for a cooling sensation that lasts up to 10 minutes.

BRAVO Poise for doing this!