I’m a lover of Johnson & Johnson. I honestly think one of the first rite’s of passage when becoming a mother is buying the incredibly-addicting iconic pink JOHNSON’S baby lotion. I used it endlessly on William, Alexander, Benjamin and Henry. One of my best kept beauty secrets is that I still use it on them and me! It’s the SOFTEST lotion on the planet for their skin and it moisturizes beautifully.

That being said, JOHNSON’S is there for you as soon as you become a mother. And they never leave your side, which is one of the most comforting things of all.

I’m honored beyond honored to announce that I have been selected to be on JOHNSON’S® Baby CARES Council.

This truly is a wonderful fit for me because I’m a fan of the brand and – most importantly – I’m a devout customer.

I’m excited to announce an amazing program that JOHNSON’S just launched with celebrity (and new mom) Hilary Duff!

After discovering that 90 percent of U.S. children live in areas at risk of natural disasters, the brand decided to kick off the JOHNSON’S® BABY CARES platform with a Save the Children partnership, which will help provide essential resources to respond to families in times of crisis, while also providing ongoing support for the critical issues surrounding maternal and children’s health.

Hilary Duff has also partnered with JOHNSON’S® BABY to assist with one of the first JOHNSON’S® BABY CARES program initiatives ­— the assembly, donation and distribution of thousands of JOHNSON’S® Baby “Care Kits” — which will provide families with baby care essentials immediately during and after disasters.

To assist families, the makers of JOHNSON’S® Baby products, alongside parent company Johnson & Johnson, are making a multi-year, multi-million dollar contribution to Save the Children that will help create and sustain key initiatives, including:

– A donation and distribution of thousands of JOHNSON’S® Baby “Care Kits”, providing families with baby care essentials immediately after a disaster. This commitment is an extension of the brand’s existing product donation efforts aimed to meet baby care needs in the U.S. and around the world.

– Funding that enables Save the Children programming, such as Child Friendly Spaces, which supplies moms and children with safe areas to recover, play and experience the joy of being together as a family following a disaster.

– Vital training for health workers in developing countries through the “Helping Babies Breathe” program, which teaches basic techniques to prevent birth asphyxia, saving newborn lives.

So what can you do to help?

By purchasing any JOHNSON’S® Baby product at retail stores with a $0.50 cent coupon between NOW and June 10, 2012, JOHNSON’S® Baby will donate $0.25 cents to Save the Children.

Throughout the rest of the year, JOHNSON’S® Baby will communicate additional ways consumers can continue to get involved.

The JOHNSON’S® BABY CARES tab on the JOHNSON’S® Facebook page, http://www.facebook.com/johnsonsbaby can also provide you with more information once the program officially launches.