Remembering Evelyn Lauder…

I met Evelyn Lauder last October at the kick-off to the Estee Lauder Breast Cancer Awareness campaign in NYC that me, my mom and my sister posed for… she was, beyond gracious.  I was so sad to hear of her passing this weekend and I wanted to take a moment to remember her.

The work that Mrs. Lauder did for Breast Cancer Awareness is absolutely incredible.  Did you know that she was responsible for the iconic Pink Ribbon?

The pink ribbon was adopted as the official symbol of National Breast Cancer Awareness Month the next year, in 1992.[2] The pink ribbon was derived from the popular red ribbon for AIDS awareness. Alexandra Penney, the editor-in-chief of the women’s health magazine Self, and breast cancer survivor Evelyn Lauder,[3] the senior corporate vice president at the cosmetics company Estée Lauder created a ribbon for the cosmetics giant to distribute in stores in New York City.

She was passionate about spreading the message and this world is a better place because of her.

Meeting her was one of the highlights of working with Estee Lauder on their Breast Cancer Awareness campaign. My friend Marissa recommended us for the campaign and I will forever be in debt! It was the most powerful thing we’ve ever worked on together.

Meeting Mrs Lauder that night… it was amazing. She just took the time to chat with everyone and take photos. I’ll never forget her graciousness…

And I was able to capture some great footage of her and Elizabeth Hurley…

My thoughts and prayers go out to the Lauder family.

Evelyn Lauder… you were quite the woman.

About Audrey

Audrey McClelland has been a digital influencer since 2005. She’s a mom of 5 and shares tips on her three favorite things: parenting, fashion and beauty. She’s also a Contemporary Romance Author.

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