OK, I’ll admit it — I watch Keeping up with the Kardashians. When I stop and think about it, I really watch the show for 3 reasons:
1. I love Mama Kris. She absolutely puts it out there for her girls and helps them go after their dreams. As a mom, I appreciate her determination.
2. I love seeing that they’re family is NORMAL (in a way). I love seeing Bruce pick the girls up from school. I love seeing the days where they’re working 16 hour days. It looks real to me.
3. The FASHION. I used to watch 90210 as a kid for the fashion, that was it. And I see myself doing that with the Kardashian girls, they know how to dress – plain and simple.

So it only seems like a natural fit that the girls now have their own line, right?

Oh, yes… the do! It’s here!

Kardashian Kollection available at Sears Style.

Are you ready moms?

I think as a mom… I fall more into the BOHO category. Which doesn’t surprise me since that’s Kourtney’s style, too. The reason I think this line works for moms is because it’s effortlessly chic. There’s not much prep, it’s all in the fashion and I do think that it exudes the Kardashian spirit.

My fave item?

I love this with jeans and capris!

So flirty and so free-flowing!

I, for one, am excited the line has arrived… I know I will never be a Kardashian, but now I can feel like I look more like one! Right mamas?