Gamer Girl – Nintendo is Doing It

I’ve never been able to warm up to the word “gamer.” Maybe because I’ve never been one. I’m not really a Gamer Girl. I’m just not. I don’t know why, but it’s always had a strange connotation to me… like someone who would call himself a “gamer” is someone partaking in some illicit activity, some sort of transgression.  I imagined the word whispered by men dressed in dark clothing and dark sunglasses, in desolate back alleys where clandestine business deals went down: “Hey, do you game? Are you a gamer?” Have you ever heard of a Gamer Girl?

Gamer Girl

I know. I’m weird.

I’ll even admit that when I received a Nintendo DS Lite as a “thank you” for attending Camp Baby… I (gasp!) gave away it to my brother-in-law.

That’s right. I. gave. it. away.

I am now experiencing giver’s remorse after watching this video from the TODAY Show:

Don’t they make being a gamer look fun?

Gamer Girl

One thing that surprised me in the video is that, according to Amber McCollom, Nintendo’s Public Relations Manager, in the company’s estimation about 42% of women are gamers. That’s right! Gamer Girl time to unite! That’s pretty incredible, right? Who would’ve thought that girl gamers would be a big thing. A HUGE trend that will be and is emerging like crazy right now!

That’s a lot, considering that within “women” (I’m assuming) they’re including ladies my grandma’s age, who probably think of “gaming” as a round of shuffleboard down at the senior center.

Kudos to Nintendo for bringing in the Gamer Girl lifestyle. Games are not just for boys. That’s right  – they’re for everyone. Don’t forget that!!! Their marketing efforts are clearly creating some pretty enthusiastic girly gamers.

I coulda been a contender. Hey… there’s sitll time to become a cool chick playing games with the boys! Boom!

About Audrey

Audrey McClelland has been a digital influencer since 2005. She’s a mom of 5 and shares tips on her three favorite things: parenting, fashion and beauty. She’s also a Contemporary Romance Author.

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9 Comments

  1. 7.8.08
    m said:

    Heh, well I’m currently watching my Nintendo loving daughter play her DS and can totally relate. Husband and I “share” a DS but I think I need to get my own. And yeah, we own a Wii which all three girls love!

  2. 7.9.08

    lol I am totally a gamer. Have been forever! A geek gamer!

  3. 7.9.08
    Laura said:

    The word “gamer” for me always conjures up the picture of 30 something men who are overweight and never quite grew up and spend all their free time playing computer/video games. I guess I will have to re-evaluate what a “gamer” is!

  4. 7.9.08
    Jamie said:

    I’m not a gamer, either, but I kind of have a crush on the Wii (we don’t have one…hint hint Nintendo.)

    I am so cheap I am saving my DS Lite for Christmas for Miss C! 😉

    Hey it looks like they are having a great time AND drinking wine…that’s the kind of gamer party I could attend.

  5. 7.9.08
    kelli said:

    Nintendo has the BEST girly games! I’m addicted to Pikmin.

  6. 7.9.08

    Used to be a gamer. I just wish I had more time. I do play the Wii American Idol with my boys.

  7. 7.9.08
    Audrey said:

    Oh Jane… you have to come over and do Wii… you will love it! The tennis is hilarious!
    xo,
    Audrey

  8. 7.9.08
    Chrissy said:

    I’m addicted to Karaoke Revolution and Dance Dance Revolution. Sadly, I don’t have time to play them right now!! LOL!

    Jane, I wrote something about you on my blog…totally made me weepy!!! http://lifeonmanitoulin.blogspot.com/2008/07/introducingmom-generations.html

  9. 7.10.08

    I’m not a gamer either lol, but I keep seeing commericals with that piano game for the Nintendo DS which I think is cool and then I really really want a Wii too hehe.

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