Audrey is a mom of 4 boys under 5. She is married to her college sweetheart, and lives in Rhode Island with her family. She graduated from Brown University with a degree in Theatre Arts, with a strength in public speaking. She reads fashion magazines like they are going out of style… which of course, she knows they never will!
In 2005, after working for Donna Karan International in New York City for six years, McClelland returned to her home state of Rhode Island and co-founded the site MomGenerations.com, a go-to resource for the entire family, with her mom, Sharon Couto, and her sister, Jane Couto Porricelli.
McClelland is apart of Lifetime Digital’s newest venture, Lifetime Moms. She is Lifetime Moms Beauty & Style Editor. McClelland has also recently been named a spokesperson for Totsy.com, a private online sale site for mothers. She’s also one of Walmart’s Elevenmoms, a group of mom bloggers who help Walmart in its Social Media efforts. She also is on the Playskool Parents Play Panel, consulting the Playskool team in Social Media.
McClelland co-wrote Preconception Plain & Simple – A Deliciously Smart and Sexy Guide in Preparing for Pregnancy with her mom, and has contributed articles to Conceive Magazine. She has appeared in segments on ABC’s 20/20, the Rachael Ray Show, Fox News Boston, CBS Boston News, NBC 4 New York City and a regular on FOX’s “The Rhode Show.” She also has been featured in New York Times, Woman’s World Magazine, Men’s Health Magazine, Pregnancy Magazine, The Providence Journal and Redbook Magazine. She recently co-hosted a fashion celebrity panel for the People’s Choice Awards with Tim Gunn and Gretta Monahan, as the mom fashion voice.
Drawing on her background/inspiration in fashion (and college classes), each Friday night Audrey hosts a BlogTalkRadio.com show called “Feel Good Fashion,” as well as a LIVE MomTV.com video stream show on Sunday nights called “Audrey’s Fashion Sense.” She contributes weekly to the Blissful Style channel on BlissfullyDomestic.com. On January 1, 2009, she launched her now-popular series called “365 Days of Fashion Advice for Moms,” offering one piece of fashion and/or beauty advice each day, either through a blog post or a vlog. You can also find her daily videos on Daily Dose of Style, a collaboration between the fashion blogs – Mom Generations and Fashion Tribes.
One great achievement is that Audrey was recently named one of the most powerful moms on the internet, listed in “The Power Pack” by Nielson Online.
Audrey also has been a featured speaker/panelist at Jeff Pulver’s SocComm event in New York City, speaking on “Being a Mom in the Digital Social Evolution,” and also spoke on the topic of “Moms on Twitter” at Pulver’s 140 Characters conference in June 2009. She was recently featured in Huggies’ “30 Moms, 30 Generations” online video campaign, is also a Johnson & Johnson “Real Moms” vlogger on the J&J Health Channel on YouTube, one of Frito-Lay’s FAB 15 and a member of Hanes Comfort Crew.
Audrey’s social media expertise has been recognized in her home state of Rhode Island as well. She is one of the Senior Counselors of Social Media at The Perry Group, a public relations company, and Rhode Island Monthly’s June issue listed her as one of the most Powerful Twitterers in the state of Rhode Island (ranking 4th).
Her greatest accomplishment, though, is her marriage and her 4 little boys. It’s because of them that her influence in the social media world, with moms in particular, has shaped both her life and career.
5 Things About Audrey You Probably Didn’t Know:
- She was a competitive swimmer for 14 years.
- She creates her own cookie recipes with her husband, Matthew.
- She has been drinking coffee since she was 5 years old. Seriously.
- She can find a pair of Manolo Blahniks for $50.
- She is in a Danielle Steel and Barbara Taylor Bradford book club with her 2 grandmothers… even though one is now reading from heaven.








15 responses so far ↓
1 Erika // Jun 29, 2008 at 8:30 pm
I’m sorry. Did you say that you can find a pair of Manolo Blanhiks for $50. Do share. That kind of information could save a marriage.
2 Sean Tiner // Oct 10, 2008 at 6:59 pm
Cool blog! From one Brown alumnus to the next, very insightful work!
3 Jennifer Duenes // Jan 23, 2009 at 5:12 pm
I love that you drank coffee since you were 5. My son already takes occasional sips from mine, and he’s only 16 mos. old. Don’t worry though, I don’t think I’ll let him have more until he’s 5 or so, and even then, totally de-caf!
4 ...love Maegan // Feb 18, 2009 at 7:33 pm
I think I have to read your book!! I can’t seem to get knocked up!
5 GAME ON! | Be The Next Step // May 5, 2009 at 6:17 pm
[...] Tweightloss has begun!! A relatively small suggestion by Audrey recently on Twitter has gone viral! The response and feedback has been overwhelming according to Audrey. In fact she had to turn people away for the first round of Tweightloss. LOL I think that is awesome. Here’s more about Audrey and her Website. [...]
6 John Peterson // Jun 10, 2009 at 2:20 pm
How do you do Audrey, I was using stumble upon and i stumbled into your page, you seem to be nice in person, what about going out somewhere are you having problems with your college sweetheart? love John 3=>
7 DK HEADSHOTS // Aug 12, 2009 at 2:10 am
Love the new look!
8 African American Mom // Aug 28, 2009 at 3:26 pm
Interesting bio and commenter John Peterson—creepy!
9 African American Mom // Aug 28, 2009 at 3:27 pm
Maybe that should have been commentor…? Not sure.
10 Shawna // Nov 22, 2009 at 10:23 pm
I read your post on the UGG boots and was wonder if they are authentic or just copies.
11 ugg online--classic,cove,sundance.... // Nov 28, 2009 at 1:29 am
not just copies.
12 Gena // Dec 3, 2009 at 10:25 am
Very inspiring reading your bio…I’m a new Mom and am also relatively new blogger…crazy about fashion, bargains, helping others, cooking, travel, wine, etc…etc…will enjoy following your blog and success! Ciao!
13 katie // Feb 28, 2010 at 10:13 am
in regard to the Ugg link above, those are most definitely fakes. There is no store that has UGG in their URL name as Ugg does not allow this. Always go to http://www.uggaustralia.com and check their authorized seller list. If it’s not on there, it’s likely counterfeit.
14 shereen Koshnoodi // Mar 3, 2010 at 11:39 am
Sounds like a very cool blog and love that she mixes fashion with motherhood. I also want to know where she gets $50 Manolos!
15 Melissa // Mar 6, 2010 at 11:23 pm
I have been looking for Suave’s Almond and Shea Butter but can’t seem to find it anywhere where I live in Los Angeles. I’ve been to two Targets, CVS, Kmart and Rite Aid. None of them carried it. Any advice?
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